8 Case Studies

Product Management & AI Automation Projects

Explore a curated selection of end-to-end product management artifacts, real-world strategy implementations, and AI workflow automation solutions. Each project demonstrates rigorous methodology and tangible deliverables.

Featured Work

End-to-End Product Case Studies

From customer discovery to go-to-market, each project showcases a structured approach to product development and operational efficiency.

Airtribe AI-First PM Capstone

Problem Discovery, Market & User Research

Complete end-to-end product management project covering research, strategy, prioritization, prototyping, GTM, and metrics. Skills: Product Strategy, User Research, GTM Strategy.

Conducted market research, competitor analysis, customer interviews, personas, Jobs-to-be-Done framework, and opportunity identification. Skills: User Research, JTBD, Competitor Analysis.

Functional Prototype

Product Requirement Document (PRD)

Designed interactive product prototypes, user journeys, feature flows, and solution validation. Skills: Wireframing, UX Design, Prototyping.

Created a detailed PRD including business goals, user stories, acceptance criteria, functional requirements, and KPIs. Skills: Product Documentation, Requirements Engineering.

AARRR Funnel Identification – Twitter/X

Engagement & Retention Strategy

Performed growth analysis using the AARRR framework and recommended improvements across Acquisition, Activation, Retention, Referral, and Revenue. Skills: Product Analytics, Growth Strategy, Funnel Analysis.

Designed engagement initiatives using lifecycle management, segmentation, notifications, habit loops, and retention frameworks. Skills: Product Growth, Retention, Behavioral Design.

Zepto Pet Grooming Assignment

Zomato Engagement & Retention Strategy

Developed a product strategy for launching a pet grooming service within Zepto including customer personas, pricing, business model, and go-to-market strategy. Skills: Product Strategy, Marketplace, GTM.

Developed a retention strategy for Tier-1 cities by identifying friction points, proposing new product features, loyalty initiatives, and success metrics. Skills: Consumer Products, Growth, Product Metrics.

Methodology

Core Analytical Frameworks

Our approach is rooted in proven frameworks that drive clarity, validate assumptions, and deliver measurable outcomes.

JTBD Synthesis

AARRR Funnel Diagnosis

PRD Architecture

User Journeys & Discovery

Uncovering the 'Jobs-to-be-Done' by customers to build solutions that truly resonate with their underlying needs and motivations.

Analyzing Acquisition, Activation, Retention, Referral, and Revenue to pinpoint growth opportunities and optimize product performance.

Crafting precise Product Requirement Documents that translate business goals into clear, actionable development specifications.

Mapping comprehensive user journeys and conducting deep discovery to identify pain points and validate solution concepts early.

Ready to Deep Dive?

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